Retail & eCommerce are almost similar thing if we look at them as a laymen though both are big business segment in its domain. Retail & eCommerce both refers a journey of services or products from its availability to sales towards an individual or business for their use. This sales process has been evolved and influenced a lot with cutting edge technology and IT Solutions. It will not be an exaggeration if we interpret future of shopping is going to be digital or online in majority.
Increasing role of IT in acquisition of leads and conversion has brought something known as retail eCommerce sales and e-tail however many business or business chains maintains retail sales by having physical shops or storefront and at the same time maintaining and eCommerce store which just not give you a power to make an online purchase but also to find nearest retail store of your preferred brand but also delivers a lot of information online that helps to make a purchase decision.
There are many IT enabled services and solutions that has changed the dynamics of sales and purchase be it eCommerce or Retail industry including;
- Mobile Applications,
- Online Portals,
- SEO & SEM Services,
- Online Reviews Portals,
- Cloud based Software & Solutions,
- Customized CRM Solutions,
- Aggregator Solutions,
- Customized ERP Solutions.
These technology and platforms can look around for anything services or products over internet refer reviews, compare, ask questions to business owner and finally make their purchase either via Mobile Applications, eCommerce Portal or even VIA Social Media platforms.
As per a survey conducted in 2017 40% of the internet users in USA purchased items via online portals or Apps many times in a month and further the same survey reveals 20% of the users made an online purchase on weekly basis.
mCommerce and Social commerce is also emerging as a big factor for Retail and eCommerce industry as well a big opportunity to make more sales through Mobile Apps. for brand, promotions, coupon code, discount offers on their online stores. Mobile Apps, eCommerce portals & Social media has increased the comfort level of digital buying over buying from stores physically.
Digital technology and solutions have changed the whole eCommerce & Retail industry but following industries has been cherished a lot due to innovations in digital domain;
- Travel & Tours Industry,
- Book Publishing & Distribution,
- Finance / Stock Brokerage,
- Entertainment,
- Hotels & Restaurant.
If you are operating in eCommerce & Retail industry and want to have an edge in your business through innovative Mobile Apps, Customized eCommerce Portal, CRM & ERP Solutions or Optimizing your Apps or portal to attract more visitors MAT Consultants is a right choice.
We have an experienced team of Mobile Apps. Developers, Web Programmers & Digital Marketing experts who will work closely with you and deliver a best solution for your business requirement.
We are open to sign NDA if you want us to do so.
Abhijit Das is a seasoned executive and Digital Marketing expert who has been with MAT Consultants since 2016. In his role of Chief Executive Officer, Abhijit is leading toward its long-term strategic goals of delivering outstanding customer centric solutions and tangible results, driving effective innovation throughout the company and expanding its global reach.