What is travel industry is all about..?
Travel industries are great assets for any nation and these are world’s largest industries. And these are the most segmented sectors as well.
Often travel industries are public sector organizations, though private can also play a crucial role partly. These are coordinated and managed by certain regulatory bodies of the governments. And to oversee these industries certain trade associations and statutory bodies are setup. Then there are distributors and travel agents who deliver the products and service to the customers. Nowadays travel industries are so much sophisticated that they sell firms on the internet and the call centers executives handle customers.
The travel sector covers the following services:
- Transportation services (such as cruise ships, airlines and taxis)
- Hospitality services (including accommodation in hotels and resorts)
- Entertainment services (in casinos, amusement parks, shopping malls and the theatre)
The travel sector includes the following industries:
- Tourism Industry: The global tourism industry is a multimillion dollar industry. It contributes approximately 10% of the world GDP. The industry began booming with increasing affordability of overseas travel.
- Hospitality Industry: It includes services provided by the tourism and food sectors. This industry is highly prone to economic fluctuations. It can be broadly classified into entertainment and accommodation.
- Aviation Industry: The global aviation industry generated revenues of approximately $800billion catering to more than 5,000 million passengers in 2013.
- Shipping Industry: It involves the transportation of goods (cargo) through designated sea routes. The global shipping industry is regulated by the International Maritime Organization (IMO). It is considered a catalyst for economic development, as it accounts for approximately 90% of world trade.
- Shipbuilding Industry: It involves the construction and modification of ships, in specialized facilities called shipyards. The industry supports trade, employment and other ancillary services.
- Transportation Industry: This industry includes the provision of transport and related services through a wide range of modes. The industry is vital for economic development, as it aids in the production and distribution of goods and services.
- Logistics Industry: It involves the delivery of freight. This industry is governed by various factors such as technology, legislation, globalization and confederations.
Role of IT in Travel Industry:
In a simple language IT is the modern way of using computers to communicate and get information through research, about the knowledge of what we are short of. It is the best way of communication. IT relates to tourism in many ways hence the only option before the advent of IT globally if you wanted to travel any where you have to walk from your house down to the street to get the local agency either as outbound and inbound tourist.
At the agency office you might searched endlessly through the brochure without immediate success and this can take you few days to do and get you frustrate. But with the advent of IT this can be done online, sitting on your bedroom as a tourist you can get all the necessary information without stress, this is just a matter of settling down with your laptop in your house and log into your desire website. So IT opens up the possibilities for tourism.
The tourism industry has proved particularly suitable for the adoption of information technology because of its dependence upon the supply and exchange of information throughout the production and distribution chain. As an extremely information intensive industry, tourism is undergoing rapid and radical modern changes. A wide range of opportunities discover on daily basis through the use of information and communication technology. Now information technology is being used for a variety of functions in the tourism industry, ranging from an internal organization role to external communication between different parts of the industry. The continuous development of information technology has profound implications for the whole tourism industry.
The most important role of information technology is the development of competitive advantages by both reducing cost and enhancing differentiation. The most area that information technology improves tourism most are in four main areas,
- the delivery of tourism services;
- tourism management;
- marketing of the industry;
- the relationship between the producers, destinations and consumers, tourists.
The revolution of ITs has profound implications for the management of the tourism industry, mainly by enabling efficient co-operation within the industry and by offering tools for globalization. In few other economic activities are the generation, gathering, processing, application and communication of information as important for day-to-day operations. The rapid development of both supply and demand makes ITs an imperative partner and thus they increasingly play a more critical role in tourism marketing, distribution, promotion and co-ordination. The re-engineering of these processes generates a paradigm-shift altering the structure of the entire industry.Thus, ITs have a dramatic impact on the travel industry, because they force the sector to rethink the way in which it organizes its business, its values or norms of behavior and the way in which it educates its workforce.
Why Travel Industry must go Digital and Mobile Apps:
“Fixed” Internet has given the general public access to the booking tools used by tourism professionals. Mobile applications could soon transform all tourism services by providing immediate and tailored responses to the needs of passengers. In addition to booking rooms or checking in for flights,mobile applications now extend to all services relating to transport, travel agencies, hotels and even cultural or environmental information for travelers.
In 2014, more people will be browsing the web on mobile devices than on desktop computers. This makes a sound mobile strategy critical for all businesses that count on online sales. Mobile is already important to the travel industry, but it looks like it will quickly become one of the most important factors in the future.
- Mobile travel searches and apps are popular: Around 17 percent of people use their mobile devices to research travel information, but only around 3 percent book trips. Out of all the apps people download, 12 percent have a travel-related app. As mobile commerce and smartphone penetration increase, online bookings are expected to continue to rise.
- Social media is important for most travel sites: According to the info graphic, social media is listed as one of the top eight traffic drivers for 78 percent of travel websites. Social media also influences travelers’ perceptions of different vacation destinations.
- Most travelers use mobile phones and SMS: Three out of every four travelers use mobile devices such as a smartphone while they are traveling. Of those with mobile devices, half receive SMS messages. Knowing that travelers will be using mobile devices and apps while on their trips creates a unique opportunity for both travel companies and local businesses to target this potential consumers.
- The importance of mobile for the travel industry is on the rise: According to Google estimates, 8 percent of people will book trips using mobile devices in 2012. This is only the tip of the iceberg when you consider the massive shift in web browsing that is projected to occur over the next few years, making mobile incredibly important to the travel industry.
Web and Mobile Apps Development and Branding for Travel Industry by MAT Consultants:
Every part of the value chain on your digital world is crucial in gaining a competitive advantage over your competitors. The travel industry is a highly competitive industry on the web, therefore aesthetics are extremely important to increasing brand awareness and convertibility.
MAT Consultants team of experienced developers possess the know-how for creating the ultimate professional look and feel for websites, mobile websites and apps, corporate identity and logo design. The team can design everything from small, informative sites to sophisticated travel portals with databases and booking processes.
We will not give away all our ideas on our own website or mobile app design, we would rather save our ideas to help sales for your company and your product. After a brief from you however, and some important research by us about your area of the industry, we will design and create a website or mobile app for you that will produce some new activity in your reservations department.
We invite you to make contact with us to discuss and your internet presence on a no obligation basis.
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